I'm always up for a Starbucks Challenge! Now they want us to come taste test the new VIA instant coffee. Ummm, okay. :-D They say it's so good you can't tell it apart from brewed.
From the site:
"But don't take our word for it. Try Starbucks VIA™ for yourself.
We think it tastes just as good as any cup of freshly brewed Starbucks® coffee. And we bet you'll agree. a participating Starbucks store October 2-5 to take the Starbucks VIA™ Taste Challenge. Let us know if you can taste the difference and receive a free tall brewed coffee for your time.*
Starbucks VIA™ Ready Brew is available nationwide starting September 29.
*Good on your next visit with offer card. Only at participating U.S. locations."