Son1 loves Axe. I think it's high so I throw all the coupons his way and let him know when it's on sale. Today he scored big!
Walgreens has Axe stuff Buy 1 Get 1 50% off. He used two coupons and was pretty happy.
Target has holiday sets on clearance for $7. He had two coupons for $3 off a gift set. One set had two shower gels and something else I can't remember. One had a deodorant and shower gel and something else. One of them had an LED flashlight and I think there was some hair goo in one. Anyway, he paid $8 and has a variety of full sized products.
For less than $20, he's a very happy (and not smelly) guy now.
If a guy at your house likes this stuff, check your end caps. Even without coupons it's a big discount. While these are 'holiday sets', they were on the end of the toothpaste aisle at my Target.